TOMÉ MONTEIRO
Free your vitality
For over 40 years, Caresse Antillaise has carefully selected juices, nectars, and drinks that are cherished for their delicacy and rich flavors. The fruits used in Caresse Antillaise’s nectars are native to the Caribbean, ensuring authenticity and freshness. Caresse Antillaise recipes, free from coloring agents and preservatives, are expertly crafted to delight the taste buds. Today, Caresse Antillaise juices are also available in France, bringing the exotic flavors of the Caribbean to everyone.
Enjoying a drink from Caresse Antillaise means refreshing yourself with natural products, vitamins, and energy. It’s the perfect drink for people of all ages and for any occasion. With Caresse Antillaise, you bring the spirit of the Antilles into your life and set your mind for a fresh new beginning.
Brief
Caresse Antillaise has been present in France for 6 years, but has suffered from a lack of communication:
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Create a press release informing consumers of the brand’s presence in France while highlighting its top-quality Caribbean fruit juices in the "Nectar" sector.
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Emphasize the brand's exotic charm and rich, authentic flavors from the Caribbean fruits.
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Develop a series of “interviews” with the fruits, where each fruit shares its journey from the Caribbean to your glass.
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Suggest a fun and engaging partnership
Press release
Caresse Antillaise, tropical provider of fruity travels
The fresh juice aisle is soon to welcome an unusual and delightful burst of sunshine from overseas.
Caresse Antillaise, the leader of fruit juices in the Antilles, is making its way to France to captivate gourmands and those seeking fruity escapes. As a specialist in exotic nectars with irresistible flavors, Caresse Antillaise guarantees instant refreshment with its unique, unexpected taste.
Caresse Antillaise draws on its expertise to carefully select the finest fruits, extracting their natural essence to create exclusive nectars, free from artificial colorings or preservatives.
With a collection of 6 new flavors (Mango, Soursop, Barbados cherry, Ambarella, Guava, Maracuja), each fruit offers the power to transport your taste buds on a tropical journey, filled with the best of what the Caribbean flora has to offer.
Looking for an immediate and exotic expedition? Choose the right fruit to embark on your journey.
Interviews
SOURSOP
How will you make us travel?
Whith my big heart! It could weighs up to 3kilos sometimes you know.
Which part of your body are you the most proud of?
My white and thick flesh, which is very soft and tasty.
What is your strength?
My Vitamin C, that I accumulate under the beautiful tropical sun.
MARACUJA
Maracuja, is it your real name?
Yes, however in Europe they know me better as Passion fruit, but shhh it is a secret!
In what are you different from other exotic fruits?
I have the advantage to be low calorie and rich in provitamin A.
Do you like to cook?
Absolutely, I like incorporating myself in desserts and sorbets.
The partnership
For the release of the movie « The Great Gatsby ».
