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Professional in Luxury Marketing

2012

L'HOMME - YVES SAINT LAURENT

LIMITED EDITION

Audacity, freedom and modernity: the Parisian elegance

The perfume L’Homme Yves Saint Laurent is an eau de toilette that draws inspiration from the irresistible strength of a man with a unique style. Sensual and magnetic, his world is deeply masculine, urban, and contemporary. Endowed with an innate ability to attract and inspire others through his natural charisma and modern elegance, he feels at home in the city—where he can channel his creative energy and live by his own rules.

The design of the L’Homme Yves Saint Laurent perfume bottle captures this duality, blending the transparency of glass with the weight and strength of metal. Its sleek, architectural form evokes the modern art and design that inspires contemporary masculinity.

The fragrance itself is built around a woody accord that imparts both magnetism and refinement. At its heart, floral notes of violet leaf and basil flower add sophistication, while a hint of pepper enhances the sensuality of the trail. Finally, an amber touch deepens the woody base, leaving behind a lasting impression of elegance and power.

Brief

Suggest a collaboration with a personality for a limited edition of L’Homme, and imagine advertising posters.

  • A French celebrity with international appeal.

  • A masculine, charismatic, contemporary, and independent man.

  • He must embody and fully reflect the spirit of L'Homme fragrance.

Guillaume Canet

  • 42 years old

  • New face in the cinema

  • French Actor, but also director

  • Independent man both in life and in his roles

  • Represent the new generation of young adults

  • A masculine and charismatic man as the perfume L’Homme

  • Beginning of an international career, particularly as director

  • Highly masculine with a contemporary Parisian charm, paired with a modern and chic style

Inspirations

The limited edition

Primary packaging

Inspired by the universe of Guillaume Canet and of his love for the cinema, this bottle inspired by a vintage camera and by a clapperboard reflects totally the creative spirit of the actor-director.

Secondary packaging

Always inspired by the universe of Guillaume Canet and of his love for the cinema, this leather case reminds old fashion camera cases.

Press visuals

© 2018 by Tomé Monteiro

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